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Please, community managers: do this — not that
Social media invites all kinds of conversations, sharing and engagement. The “rules” about the social web could be described like this: # 1. There are no rules. # 2. See #1. Yet, while I am a fan of...
View ArticleSmoothly Re-launch Your Career
I put this presentation together for a short talk I gave today at the Global Leadership Mentoring Conference, in Cleveland. It explores the concept of approaching career transitions more similarly to...
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Please steal these writing tips for Kindergartners. Effective for you, too....
My five-year-old son’s class at school is studying a unit about mapping. His teachers, innovative and creative, always welcome ideas and interactions from parents. I suggested a presentation about how...
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To get what you want, you’ve got to remember it’s not about you
As a new year dawns, it’s a perfect time to consider goals and aspirations. In other words: what you want to do, to achieve, to get. And, it’s only natural for us to frame these in terms of what we...
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How to squeeze more value from social media content
Just to get this out of the way: this post is not about quick and easy content. Content that rocks takes work. Shoddy writing, flimsy examples or bland design will not get read or shared. Content that...
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How to use tone to create social media success
One of the most powerful aspects of communication is tone. Although it’s tricky to define, tone can grab and hold you–or repel you. Credibility is won, or lost, through tone. And, ultimately, tone...
View ArticleGoof-proof recipe yields amazing social media content
If you’re like me, you fall for headlines. Most people do. That’s why news outlets call the salacious ones “click bait.” They do lure us to open the links. Social media content so great that it gets...
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Breaking news today = social media + curation + technology
Like many people all over the world, I was gripped by the scary hostage-taking siege that happened this week in the heart of Sydney, Australia, and ended tragically for two innocent hostages who lost...
View ArticleTimeless message; modern technology
Recently, I’ve been exploring ways to share more GIFs. Nutmeg enables GIFs to be texted. And Giphy‘s nearly limitless library can be shared in so many formats, it takes two hands to count them. I was...
View ArticleWhat’s first when you create content?
What is first. Huh? That’s right, the “what” matters more than anything else when you set out to create strong, appealing content. Sounds simple. But it’s not. Figuring out “what” can be deceivingly...
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